Dr. Peter L. Rich

Dr. Peter L. Rich graduated from UCLA in 1968 and Southern California College of Optometry in 1972. He worked for other eye doctors for seven years before opening his first office in Newport Beach. But after twenty successful years of helping beach city patients, Dr. Rich moved his practice to the new Town Center in the fast growing city of Aliso Viejo.
 
Dr. Rich's primary area of expertise is contact lenses, having worked for Optometrists and Ophthalmologists as a contact lens specialist. With today's contact lens technology, he feels that almost anyone can wear contact lenses comfortably  even those who've had problems in the past.
 
With his background of work with Optometrists and Ophthalmologists, Dr. Rich has had extensive experience in all aspects of eye care, including primary eye care, children's eye care, and laser vision correction co-management.

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Our Staff

At most optical stores the sales people have no formal optical training, little experience, and no requirement to continue their education.

Here at A.V. Eyes all our full-time staff are career opticians who update their education every year to maintain their optician licenses. Our professional and personal approach assures you'll be offered the latest, most advanced eyewear appropriate to your individual needs.